The benefits of winning a Green Flag Award®
Winning a Green Flag Award® brings with it a wealth of benefits,
from the status of being affiliated with a prestigious awards
programme through to tangible benefits such as boosting tourism and
opening up revenue opportunities.
Showcasing your award
Each year, winners receive a Green Flag or Green Flag Community
Award (formally Green Pennant), a personalised A4 certificate and
an A3 poster to display at their site. Those with Green Heritage
Site Accreditation and Special Innovation winners also receive a
specially engraved beech wood plaque.
Enhanced pride and reputation
As the national standard for parks and green spaces, holding a
Green Flag Award® brings with it a vast amount of prestige. It is
also an excellent example of civic achievement and provides
communities with a great sense of civic pride.
Best value and service improvement
Winning a Green Flag Award® visibly demonstrates to the local
community and councillors that a clear improvement has been made to
The more Green Flag Awards® a local authority has, the more it
demonstrates best value for the council and the local
Improving facilities at a park/green space and engaging more
with the local community can have a knock on effect on the
regeneration of an area.
Upgrading a site to achieve Green Flag status could, for
example, bring about improvements to health and education, reduce
crime and improve the general cleanliness of an area, whilst at the
same time providing a boost to its profile.
Having a Green Flag Award® is an excellent attraction for
Research shows that people will make special trips to
award-winning sites. What's more, by holding popular events at your
site, you will guarantee yourself repeat visits.
The new Green Flag Award® website features an excellent tool
where users can search for sites with specific facilities and
events, helping to increase footfall at your site.
Having a Green Flag Award® is an excellent lever for obtaining
external funding through improvement grants and is a means of
maximising revenue opportunities from within the site. An example
of a national funding scheme to which winners can apply is the
Heritage Lottery Fund.
The Beacon Scheme was introduced in 1999 to identify excellence
in local government from which others can learn.
Many winners of the Beacon Council status for green spaces hold
Green Flag Awards®, showing that affiliation with the programme can
provide a boost to achieving Beacon Status.
PR and marketing
Award winners have the opportunity to use the Green Flag Award®
logos on all of their publicity and marketing materials, such as
stationery, promotional literature, vehicles and uniforms.
Winners are also provided with template press releases
throughout the year that they can use as they wish.
Green Flag Award website
Every winner has their own dedicated page on the new Green Flag
Award® website. This is fully customisable and a whole range of
content can be included, such as a description of the park/green
space, contact information, telephone number and website
What's more, the individual park's page will be highly
interactive, offering users the ability to vote for a site to win
the 'People's Choice Award', become a friend of the park and to
comment on a site.