Communication and Marketing Academy Webinar
This recorded webinar explores how to effectively promote your Green Flag Award achievement, including practical marketing strategies, communications planning, and ways to build momentum and engagement before, during, and after a Green Flag Award raising event.
Watch the full recording below, alongside speaker details.
Guest Speakers
Liam Kurzeja
Marketing Manager at Keep Britain Tidy
Liam provided practical guidance on marketing strategies and communications approaches to support Green Flag Award sites. He discussed how teams can work with internal communications departments and local authority press teams to raise awareness, share positive stories, and make the most of Green Flag achievements.
Jane Barton
Greenspace Service Improvement Manager at Nottingham City Council
Jane shared insights from practice on promoting Green Flag success both internally and externally. She highlighted the importance of building momentum early, engaging stakeholders such as staff and volunteers, and working proactively with press teams to secure positive media coverage. Jane also emphasised persistence and collaboration when working with corporate communications teams, and the value of telling positive local authority stories.
Key Themes from the Webinar
The session explored a range of practical themes for promoting Green Flag Awards, including:
- Marketing and communications strategies for Green Flag sites
- Working effectively with corporate communications and press teams
- Building momentum ahead of Green Flag Award announcements
- Engaging stakeholders, staff, and volunteers in storytelling
- Securing positive local media coverage for parks and green spaces
- Internal vs external communications approaches
- The value of proactive and persistent communications planning
About the Green Flag Award Academy
The Green Flag Award Academy supports individuals, organisations and communities to build the skills and knowledge needed to manage high-quality green spaces.
Through webinars, training, resources and shared learning opportunities, the Academy aims to support the ongoing improvement of parks and green spaces across the sector.
Stay Connected
To hear about upcoming webinars, new resources and future training opportunities, sign up to the Green Flag Award Academy newsletter.
For more information or to suggest future webinar topics, please contact the Green Flag Award Academy team at [email protected]
